Madame Coco is now LIVE with RELEX Solutions to manage their supply chain


Madame Coco the leading home textile and decoration brand that operates in 21 countries, is now LIVE with RELEX Solutions to manage their supply chain. The project was led by Demandtex ensuring Madame Coco receives world-class local support during the implementation and support. A team of Demandtex, Relex and Madame Coco experts worked together to transform and optimize Madame Coco forecasting and replenishment in DCs and Stores.

With the introduction of advanced capabilities Madame Coco has registered significant improvements availability while reducing stock levels.  Key targets to increase sales and reduce lost sales while still meeting operational cost were also achieved.

Madame Coco, the brand specializing in home textiles and decorative products, was established in 2011 and has since expanded its presence to 400 stores in 21 different countries. With a total sales area exceeding 125,000 square meters across the globe, Madame Coco also engages with consumers through its online branch,  The brand is known for infusing modern aesthetics into its simple and elegant designs, offering a wide range of products spanning various categories. Madame Coco boasts an extensive and diverse product range, encompassing home textiles, bathroom accessories, kitchenware, tableware, glassware, porcelain, plasticware, lighting, personal care items, and cosmetics. It has solidified its position as a leader in the sector, consistently setting trends with products specially tailored to meet customer needs and expectations. 

Madame Coco who also manages 3 DCs will use RELEX’s pragmatic AI and computational power, to efficiently and accurately automate Forecasting & Replenishment for its wide variety of products, to improving planning by accounting for seasonality, events, and promotions.

Madame Coco selected RELEX for its easily adaptable, AI-powered, end-to-end supply chain planning solution, which allows them to manage forecasting, replenishment, allocation, and markdown planning within a single platform. They were also impressed by the solution’s ability to scale to effectively support Madame Coco’s future expansion.

“Our partnership with Demandtex provided us with best-in-class supply chain technology and expertise. We have now improved our operations and RELEX solution allows us to stay flexible and agile in order to adapt to any changing environment,” added Serkan Karadag, COO at Madame Coco.

“Madame Coco is a leader brand in home textile and decoration and they have shown that they are one of the most visionary retailers in the market by choosing to work with Demandtex and Relex to bring state of the art planning capabilities into their business. We are delighted to partner with Madame Coco and deliver them world-class implementation and support services,” says Emre Sener, CEO at Demandtex.

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